In an article in the New York Times, a new update to Square’s Register software was reviewed.
Square, the mobile payments start-up, thinks it has come up with another good reason to buy things with a smartphone instead of cash or a credit card. Its apps now allow shoppers to carry around a digital loyalty card, a replacement for the cards that get punched — buy 10 coffees and get the next one free.
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A digital version of the punch card (or stamp card) is more convenient than stuffing your wallet with a bunch of paper cards, says Keith Rabois, Square’s chief operating officer. “Those punch cards that you get and stick on your refrigerator and leave behind? On your phone you have one for every merchant you visit,” he said in an interview.
